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Sustainability for Smiles
Sanrio values the spirit of mutual caring,
support, and mutual help, based on the belief since its founding that
“no one can live in isolation.”
We will continue to co-create smiles
that will last for generations to come through our efforts
to be close to all people and
societies around the world.
Sanrio Sustainability
Sanrio Time
Sanrio Time measures the amount of smiles we have created.
We will increase Sanrio Time in every aspect and spread the circle of happiness around the world.
Contribute to Society through smiles
“Sanrio Materiality”
Addressing 10 global social issues to maximize value creation and smiles
Initiatives for Materiality Issues
Strengthen the social sector foundation and work together
Hello Kitty supports the UN Pavilion at Expo 2025, Osaka, Kansai, Japan.
Let's unite for a better future
Improve Well-Being
The handwashing and hygiene awareness activities reminded us that the charm of our characters transcends borders and cultures.
Democratize Creativity
Charaforio, an official fan engagement and creation platform, has been released!
A world of smiles,
a world in Nakayoku (Friendship)
Sanrio's social contribution activity that creates smiles around the world is based on our corporate philosophy of Minna Nakayoku (Getting Along Together).
Working with the United Nations
to promote the SDGs
Hello Kitty is working with the United Nations on SDG initiatives with the aim of creating a world full of smiles where everyone lives together in harmony.
ESG Information
Social
Sanrio Company, Ltd.
Integrated Report 2025
Integrated Report
LINKS
Hellosmile
Sanrio Entertainment Co., Ltd. promotes the Hellosmile project promoting cervical cancer prevention and awareness.
Hello Dream
Sanrio Entertainment Co., Ltd. promotes the Hello Dream project which aims to create a society that encourages children to dream.
One World, Connecting Smiles.