Sanrio Nakayoku Project

For details, please refer to Sanrio Nakayoku Project

Edutainment Business

We are developing our edutainment as a new business based on the knowledge and know-how we have learned from our many years of being close to children. Our objective is to develop products and services that will support high-quality communication between parents and children, and help foster the individuality and self-esteem of children. We took our first step in March 2023 with the launch of the Sanrio English Master learning materials.

We are applying our design capabilities for colors and shapes that capture the attention of young children along with the expertise and insight we have gained from developing a wide variety of toys. The materials also incorporate academic approaches, such as design-related developmental cognitive science and total physical response (TPR), to further enhance learning effectiveness. The Sanrio English Master materials apply output learning and other science-backed methods proven to accelerate learning. We plan to provide an educational curriculum that will be useful for future generations and teaching materials that can make teaching English easier for busy parents.

For details, please refer to Sanrio English Master（Japanese）.

Contribution to the Promotion of Sports

Sanrio provides support to athletes pursuing their dreams. In September 2022, we entered a sponsorship agreement with table tennis player Miu Hirano, and in April 2023 we signed an affiliation agreement with skateboarders Nishiya Momiji and Yumeka Oda.
We are a partner company of the Mynavi Next Heroine Golf Tour, which provides opportunities for promising young female golfers to compete and develop into the next-generation of professional female golfers. We also support the Japan Mölkky Association in its activities to popularize the game of Mölkky. Originating in Finland, Mölkky is a competitive game that can be enjoyed together by players of any age, gender, ability.

For details, please refer to Sponsorship

Company Visits for Middle and High School Students
*temporarily Suspended

Sanrio welcomes visits by middle school and high school students participating in school career education programs.
Showing how our business and employees work encourages the students to think about their future profession and career while also giving them insight to our company. We also conduct online discussions for students interested in learning about our company.