Doing business with SanrioDoing business with Sanrio

Utilizing Sanrio Characters: Communication Business Proposal.

Sanrio characters touch the hearts of people,
why not use them as a way to get your message across?

Sanrio characters touch the hearts of people,
why not use them as a way to get your message across?

All Sanrio characters are born from a common sentiment: "nakayoku". They are the messengers that nurture the bonds connecting people's hearts.

Express your feelings! Sanrio characters, loved and enjoyed over the years by people of all ages, are the perfect messengers to convey your brand and product information to the people you want to reach.

The Merits of using Sanrio characters

Stand Out

As the face of communication, Sanrio characters set your company apart from the rest.

Get Attention

Catch the eye of prospective customers. The unmistakable faces of Sanrio characters are sure to grab attention.


Inspire feelings of intimacy, familiarity and comfort with your products and advertising.


Utilize a form of communication that transcends national boundaries and cultures.


Please send all inquiries related to permission for overseas manufacture/distribution of Sanrio characters, manufacture/distribution of your company's characters within Japan, or distribution of original products within Japan, as well as any other business alliance proposals relating to Sanrio.

* Depending on the nature of the business or enterprise, SANRIO reserves the right to refuse collaboration proposals.
We kindly ask for your understanding in this. Please refrain from sending any inquiries other than those listed above.

Please confirm the following
  • Please adhere to the above format and refrain from sending unrelated inquiries.
  • Please understand that Sanrio does not accept publicly offered proposals, plans or ideas regarding character, product or service development.
  • Please allow us to attend to inquiries in turn during business hours. Business hours are weekdays from 9:30-17:00 (excluding public and year-end/new year holidays).
  • Please understand that depending on the nature of the request it may take some time before we are able to reply, or we may not be able to reply at all.
  • Please understand that Sanrio may refuse or reject proposals depending on the type of industry or business conditions etc.
  • Depending on the nature of the inquiry, we may reply to you via telephone or post.
  • Please refrain from reproducing or reprinting all or part of our reply to your inquiry.
  • Replies to inquiries we receive will be sent from the below email domains.
    [ ] or [ ]
    Please ensure that your email domain settings are such that email from [ ] and [ ] will be accepted.
  • Upon sending an inquiry to Sanrio, a ‘confirmation of receipt’ email will be sent to you at the email address specified above. If you do not receive this confirmation email, it means your original inquiry was not received by us. Below is a list of possible reasons for this. Please rectify any of the following issues if they apply to you, and then resend your inquiry.
    • Your specified email address contains an error.
    • The email reply was sorted into the junk mail folder.
    • There are restrictions in place in your domain settings.
    • The mailbox on your server is full.
Regarding the handling of personal information
  • Personal information entered by you will be used for the purpose of responding to your inquiry.
  • All personal information will be administered in strict accordance with Sanrio's privacy policy.
  • Sanrio's privacy policy can be viewed here.