One World, Connecting Smiles.

Creating as many smiles as possible
and extending
the circle of happiness even further afield.

About Sanrio

Philosophy

Minna Nakayoku
— The meaning of this phrase is “Getting Along Together” in English. Minna means “all of us”, and Nakayoku means “friendship”

more

Message from the President

Read a message from Tomokuni Tsuji, Sanrio President and CEO.

more

Our Business

Sanrio’s Business

Learn about Sanrio’s main business activities.

more

Our Brands

Starting with Hello Kitty, born in 1974, Sanrio has introduced over 450 unique characters to the world in order to achieve “Minna Nakayoku (Getting Along Together).”

Our Stories

Sanrio Times

Sanrio Times features stories that celebrate the smiles created by Sanrio's people and beloved characters.

News Release

IR News

IR Information

To our shareholders and investors.

more

Sanrio Time

We created Sanrio Time as an indicator of how far we are progressing toward fulfilling our vision of “One World, Connecting Smiles.”
As a global entertainment company, we will do our utmost to be close to you at various times and to make those times full of smiles.

more

Sustainability

We created Sanrio Time as an indicator of how far we are progressing toward fulfilling our vision of “One World, Connecting Smiles.”
As a global entertainment company, we will do our utmost to be close to you at various times and to make those times full of smiles.

Sponsorship

Descriptive alt text

Sanrio actively continues to support dynamic people, organizations, and events, including in the world of sports.

more