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Sanrio Time
Sanrio Time measures the amount of
smiles we
have created.
We will increase Sanrio Time in every
aspect and
spread the circle of
happiness around the world.
We created Sanrio Time as an indicator of how far we are progressing toward fulfilling
our vision of “One World, Connecting Smiles.”
As a global entertainment company, we will do our utmost to be close to
you at various times and to make those times full of smiles.
Time Feeling Close
to Sanrio
- Logic behind time
feeling close to Sanrio -
-
●Total time customers feel close to products or services in their daily lives
-
●Total time customers spend engaging with Sanrio’s social contribution activities (Sanrio Nakayoku Project)
-
Formula for calculating time feeling close to Sanrio
Products and services
Time customers feel close to Sanrio in their daily lives
Annual usage hours*1 x Service life*1
Number of units sold
GMV*2, 3 ÷ Average unit price
Social contribution activities
(Sanrio Nakayoku Project)*4
Duration of such activities × Number of participants
Time donated products stay close to customers in various situations
in their
daily lives*1 x Number of donated items
-
*1Estimated values are set for each product category based on usage scenarios and product characteristics
-
*2GMV: Gross Merchandise Value
-
*3Calculated from product sales + (license sales ÷ average royalties rate)
-
*4Total time customers spend engaging with Sanrio’s social contribution activities (Sanrio Nakayoku Project) has been calculated since FY3/2026
In the FY3/2026, we generat ed 164.4 billion hours of Time Feeling Close to Sanrio.
Apparel and accessories
121.0 billion hours
Household goods
19.3 billion hours
Stationery
10.2 billion hours
Sanrio Nakakyoku Project
0.01 billion hours
-
*Main examples of Sanrio products that customers feel close to in their daily lives (top 3 of 14 categories)
-
*Figures for FY3/2026
Time Deeply Absorbed
in Sanrio
- Logic behind time deeply absorbed in Sanrio
- Total time in main hands-on and digital experiences
Formula for calculating time deeply absorbed in Sanrio
Theme park
experience
Number of visitors ×
Average stay time
Virtual Puroland
experience
Number of accesses ×
Average experience time
Store shopping
experiences
Number of visitors ×
Average stay time
Searches to learn about Sanrio
Monthly search volume × Number of
months in the period × Time per search
(10-minute blocks)
Game experiences
Number of play days × Average play time
In FY3/2026, we generated 500 million hours of Time Deeply Absorbed in Sanrio.
Theme Park Experience
12 million hours
Virtual Puroland Experience
1 million hours
Store Shopping Experience
3 million hours
Searches to Learn about Sanrio
45 million hours
Game Experiences
445 million hours
-
*Figures for FY3/2026