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Basic Approach
The Sanrio Group recognizes that promoting diversity, equity and inclusion (DE&I) is essential to realizing its vision of “One World, Connecting Smiles.” Based on this recognition, the Group has designated “Realize Diversity” as one of the Sanrio Materiality issues and is developing systems and environments in which every employee can be their authentic self and have equitable opportunities to thrive. The Group also seeks to create new value and build an organization where everyone can work with a smile by respecting and drawing on the abilities, individuality, and backgrounds of its diverse employees.
Structure and Governance
Under the leadership of the President and CEO, the Human Resources Division leads the Group's efforts to promote DE &I. They work with all departments to plan and conduct training to raise DE &I awareness and knowledge among officers and employees throughout the Group.
Main Initiatives
DE&I Seminars
DE&I seminars are presented once a year for the managers of Group companies in Japan to share information such as latest DE&I trends in Japan and overseas, and the views of investors, fund managers, and consumers on DE&I. We also hold seminars for all employees of Group companies in Japan to raise their awareness of DE&I.
Unconscious Bias Training
Sanrio has provided Unconscious Bias Training (formerly Diversity Training) since FY3/2023 designed by grade level for corporate officers, managers, and employees. The training helps individuals become aware of unconscious biases, an understanding of which will help create a working environment that is comfortable for all people.
Participation and Advancement of Women
The company's ability to grow is directly linked to creating an environment where people can play an active role regardless of gender. While women account for approximately 80% of Sanrio’s workforce and play active roles throughout the company, the fact remains that the proportion of women in management positions is approximately 40%.
We have therefore set increasing the ratio of women in management positions as an important measure for promoting DE&I, and are developing several systems that will support employees both in career advancement and in their private lives. Based on discussions and interviews with employees, we are expanding systems such as childcare leave and vacation, reduced work hours, sliding work hours, and remote work. We are also proceeding with revisions to our evaluation and promotion systems, which we began in 2023.
Percentage of Women in Management Positions (Sanrio Co, Ltd., FY3/2026)
- Management positions (executive officers, general managers, senior managers, and fellows): 44.1%
- Senior management positions (executive officers, general managers, and fellows): 30.9%
Constituent of the MSCI Japan Empowering Women Index (WIN)
Sanrio has been selected for inclusion in WIN since 2019.
WIN is comprised of companies with a high level of gender diversity, such as female employees, women in management positions, and initiatives for diversity, based on information disclosed under the Act on Promotion of Women’s Participation and Advancement in the Workplace, and with prospects for long-term sustainable growth. WIN is used as an index for ESG investment by the Government Pension Investment Fund (GPIF).
For details, please refer toExternal Evaluations / Initiative and Organization Participation
Introduction of Sexual and Reproductive Health Rights (SRHR) Leave
We introduced sexual and reproductive health rights (SRHR) leave that enables employees to take time off for fertility treatment, egg freezing, and menopausal symptoms, in addition to the existing menstrual leave, to create a work environment where all employees can choose the workstyle they prefer according to their stage of life and where everyone can work with a smile. This leave may be used by men as well as women.
Employment of Persons with Disabilities
The Sanrio Group employs people with disabilities and strives to ensure their personal success. We create systems that enable individuals, regardless of whether they have a disability, to take on the challenges involved in advancing their careers. Since April 2026, we have also been working to expand employment opportunities for people with disabilities through the use of an indoor farm. By creating a safe and supportive work environment where each individual can thrive, while also distributing the harvested vegetables to our employees, we aim to contribute to the realization of an inclusive society where everyone can play an active role.
Number of Persons with Disabilities Employed (Sanrio Co, Ltd., as of June 1, 2026)
- Employees with disabilities: 42.5 employees
- Percentage of employees with disabilities: 2.03%