Basic Concept
The Sanrio Group recognizes that promoting diversity, equity and inclusion (DE&I) is essential to realizing its vision of “One World, Connecting Smiles” and have set DE&I as one of the items of Sanrio Materiality. We seek to establish systems and environments that provide fair opportunities for every employee to play an active part and where each employee's abilities, individuality, and background are harnessed to create new value.
Promotion Structure
The Human Resources Department and the Office of the President, under the leadership of the president and CEO, lead the Group's efforts to promote DE&I. These entities work with all departments to plan and conduct training to raise DE&I awareness and knowledge among executives and employees throughout the Group.
Employee and Executive Awareness and Training
DE&I Seminars
DE&I seminars are presented once a year for the managers of Group companies in Japan to share information about DE&I trends in Japan and overseas and investor, fund managers, and consumer views on DE&I. In addition, all employees of Group companies in Japan attend seminars to raise their awareness of DE&I.
Unconscious Bias Training
Sanrio instituted Unconscious Bias Training (formerly Diversity Training) in FY3/2023 designed for executives, managers, and employees. The training helps individuals become aware of unconscious bias (implicit assumptions), an understanding of which will help create a working environment that is comfortable for all people.
Participation and Advancement of Women
The company's ability to grow is directly linked to creating an environment where people can play an active role regardless of gender. While the majority of our workforce, some 60%, is women, the fact is that relatively few women are currently in management positions.
For this reason, we have set increasing the ratio of women in management positions as an important measure for promoting DE&I, and are developing several systems that will support employees both career advancement and their private life. Based on discussions and interviews with employees, we are preparing to introduce a full range of employment structures, such as childcare leave and vacation, reduced work hours, sliding work hours, and telework. In addition, we revised our evaluation and appointment systems in 2023.
Percentage of Women in Management Positions (Head office, FY3/2023)
- Section manager level and above: 43% (achieved target for FY3/2024)
- Senior management (executive officers, general managers): 21.6% (target for FY3/2027: 30% or more)
Constituent of the MSCI Japan Empowering Women Index
Sanrio has been a selected constituent of the MSCI Japan Empowering Women Index (WIN) since 2019.
The MSCI Japan Women Empowerment Index (WIN) is comprised of companies with a high level of gender diversity, such as female employees and women in management positions based on information disclosed under the Act on Promotion of Women's Participation and Advancement in the Workplace, and with prospects for long-term sustainable growth. WIN is used as an index for ESG investment by the Government Pension Investment Fund.
For details, please refer to External Evaluations/Initiative and Organization Participation
Employment of Persons with Disabilities
The Group promotes the employment and active participation of people with disabilities and have a team called the Smile Group that focuses on hiring and ensuring people with disabilities have what they need to perform their duties. Our employment structure supports the pursuit of career advancement by people of all abilities. We also hold study sessions to deepen understanding of disabilities.
Number of persons with disabilities employed (Sanrio Co., Ltd., FY3/2024)
- 30
Smile Group Mission
- We treat each person with a disability with care and support their independence and ambitions to be a contributing member of society.
- We respect individuality and abilities, and all people with and without disabilities living together in harmony.
- As a company, we engage with social issues and work with people with disabilities to advance our business.
Tokyo Metropolitan Government Disability Employment Excellence Company Award
In September 2022, the Tokyo Metropolitan Government's Director of the Bureau of Industrial and Labor Affairs honored Sanrio with the Disability Employment Excellence Company Award
For details, please refer to External Evaluations/Initiative and Organization Participation
Company Tours with the Tokyo Foundation for Employment Services
Sanrio participated in the Company Tour Project of the Tokyo Foundation for Employment Services to promote employment of people with disabilities. From August 2022 to March 2023, human resources personnel and employment support workers from various organizations met Sanrio employees and observed the measures we have taken to realize diversity, equity and inclusion in our company.
