Policy for Sustainability Initiatives

The Sanrio Group has been committed since its founding to the fundamental principle that social communication is essential for people all over the world to live together in harmony. Our social communication business uses Hello Kitty and other Sanrio characters to embody our principles of behavior of not stealing from others, not engaging in violence, not engaging in deception, following the law, and employees working together in harmony. In October 2004, we codified our basic philosophy and principles of behavior as the Sanrio Compliance Charter, which serves as a universal code that all Sanrio Group officers and employees are required to comply with and practice.
We are also actively addressing environmental issues such as climate change as well as issues related to respect for human rights, consideration of employee health and work environments, fair and appropriate treatment of employees, fair and appropriate transactions with business partners, and management of natural disasters and other crises as issues that affect our sustainability. We view these as critical management issues that both reduce business risk and increase profit opportunities and as areas that will enhance our corporate value over the longer term. While monitoring our activities in terms of the basic philosophy and principles of behavior, we also seek to ensure the sustainability of our business activities with self-assessments of our ESG status.