Increasing Employee Engagement
The Sanrio Group aims to grow as a company that provides a comfortable work environment and recognizes employees who taking on challenges, and we have set corporate culture reform as one of the goals of the medium-term management plan. As part of this effort, we conduct an employee motivation survey every fiscal quarter. The results are used to improve our system for promoting the growth of employees and the company, such as by providing more opportunities for dialogue and learning.
President's Dialogue
One of the ways we increase employee engagement is by providing opportunities for direct dialogue between the president and employees of Group companies. Employees who participate in the discussions can hear from top management about the aspirations for the Group and also communicate their own opinions and expectations. The discussions boost employee motivation and fulfillment.
President's Dialogue
| Method | Participants | |
|---|---|---|
| 2021 | Departmental Sessions | All Sanrio employees |
| 2022 | Group Sessions | All Sanrio employees |
| 2023 | Small Group Sessions | New graduates and mid-career hires, including from Group companies in Japan |
Communicating our Vision, Mission, and Values
The Sanrio Group communicates its vision, mission, and values with all employees in Japan and overseas. We also implement ongoing measures to encourage employee conduct that is in line with our mission and values.
Smile Mission Award
Sanrio launched the Smile Mission Awards in FY2023 as part of our mission to “Bring new value to entertainment and co-create fun and joy for the next generation.” The awards recognize any employee in any area that has created value with the aim of encouraging further value creation.
The Smile Mission Awards
- Business Smile Award: Awarded for initiatives that create significant economic value and create smiles
- Customer Smile Award: Awarded for initiatives aimed at creating new customer value that produce “Sanrio Time” and create smiles
- Company Smile Award: Awarded for initiatives that create new value and smiles within the company
Monthly Value People
The T'smart monthly president newsletter includes a special section devoted to Monthly Value People (MVP). The section introduces individuals who embody our values, and the president sends each MVP a personal comment to deepen the commitment to value.
Promoting the Sanrio Nakayoku Project
Every Monday, employees receive an update on the company intranet portal describing the social contributions we are making with theSanrio Nakayoku Project. We also send the same information to subsidiary companies in Japan and overseas to foster a sense of unity and improve engagement.
The company intranet is also used to recruit employees to volunteer for our Sanrio Character Aid program where Sanrio characters make special appearances at hospitals and other facilities.
