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Basic Approach
Sanrio implements initiatives that create a workplace environment where every employee can carry out their work with enthusiasm and that lead to better work-life balance.
We established the Basic Policy on Abusive Behavior toward Staff on July 1, 2025 to create an environment where every employee can work with a smile and peace of mind.
For more information, please refer to Formulation of Basic Policy on Abusive Behavior toward Staff
Indicators
| Indicators | Scope | FY3/2025 |
|---|---|---|
| Full-time employee voluntary attrition rate (%) | Non-consolidated | 2.7% |
Main Initiatives
Main Work-Life Balance Support Systems
- Sliding attendance and shortened work hours during pregnancy
- Maternity leave
- Childcare leave, childcare short leave, post-birth paternity leave
- Sexual and reproductive health rights (SRHR) leave
- Nursing care leave, shortened and staggered work hours for nursing care
- Sliding hours system (core hour start and end times up to 90 minutes, in 30-minute increments)
- Telecommuting system
Usage of the system (Sanrio Company, Ltd., FY3/2025)
Full-time employees
- Average number of days of paid leave taken: 11.5 days
- Percentage of eligible employees taking childcare leave: 87.5%
Note: Excluding seconded employees
Main Employee Benefits
- Social insurance coverage (employment, health, workers’ accident compensation, and welfare pension)
- Discounts on Sanrio products
- Free admission to Sanrio Puroland and Harmonyland
- Corporate membership to Benefit Station (employee and family)
- Subsidies to use movie theaters and sports clubs, for travel, and for childcare and nursing care product purchase
- Retirement benefit system (defined benefit), corporate pension fund plan (defined benefit)
- Defined contribution pension system (voluntary), property accumulation savings system (voluntary)
- Employee stock ownership plan
Promotion of Health Management
For more information, please refer toHealth Management（Japanese）
Formulation of Basic Policy on Abusive Behavior toward Staff
Introduction
Inspired by Sanrio’s vision of “One World, Connecting Smiles,” we aim to achieve our corporate philosophy of “Minna Nakayoku (Getting Along Together)” by creating smiles one person at a time and spreading the circle of happiness even further afield. To accomplish this, we established the Basic Policy on Abusive Behavior toward Staff because we think it is important to create an environment where every employee can work with a smile and peace of mind.
Definition of Abusive Behavior toward Staff at Sanrio
Of the demands, words, and behavior of customers, business partners, and others in general, abusive behavior toward staff at Sanrio refers to unfair demands and excessive statements and behavior that are clearly inappropriate in light of social norms, and which interfere with the work environment through unreasonable obstruction of company operations and/or threatening the mental and physical health of employees.
Examples of Behavior Considered to be Abusive Behavior toward Staff
- Physical threats (throwing objects; hitting, kicking, forcefully pushing, and other violent actions; and causing injury)
- Psychological threats (intimidation, slander, defamation, insults, character assassination, and abusive language)
- Coercive words and actions
- Demanding that an employee beg for forgiveness on hands and knees
- Continuous and persistent words and actions
- Restrictive actions (refusal to leave, staging a sit-in, confinement, longer telephone calls than necessary)
- Discriminatory words and actions
- Sexual remarks and conduct
- Threatening and making demands of an individual employee
- Excessive product exchanges, monetary compensation, and demands for apologies
- Defamation of an employee on social media and/or the Internet
- Posting information on social media and/or the Internet (doxing) that infringes on the privacy of an employee (an employee’s name, photo, video showing an employee’s face, etc.)
- Other behavior that meets Sanrio’s definition of abusive behavior toward staff, described above.
Note: The above content is based on the "Manual on Prevention of Abusive Behavior by Staff"（Japanese） by the Ministry of Health, Labour and Welfare.
Basic Approach to Abusive Behavior toward Staff
Sanrio views the inquiries, opinions and requests we receive as valuable opportunities to obtain useful information on improving the quality of our products and services, and we respond to these sincerely. Nevertheless, when a customer’s demands, statements, and behavior are clearly inappropriate in light of social norms, they could degrade the dignity of a Sanrio employee and harm their mental and physical health. Such behavior could also inconvenience other customers if it obstructs an employee’s performance of duties.
We think that ensuring a work environment where employees can work with peace of mind will lead to building more trust with our customers. Sanrio may suspend or refuse subsequent support if a customer’s demands, words, and behavior are deemed to be abusive behavior toward staff.
Sanrio’s Initiatives Relating to Abusive Behavior toward Staff
We implement the following initiatives relating to abusive behavior toward staff.
- Make sure all employees are aware of and understand the basic policy
- Specify methods and procedures for responding to abusive behavior toward staff and educate employees
- Encourage employees to report to and consult a superior when they have been subjected to abusive behavior by a customer (Sanrio has established contacts for employees who have been abused by a customer) When the Sanrio contact receives a report or consultation, a systematic response is mounted and care of the employee involved is prioritized
- Educate employees so they do not engage in abusive behavior toward others when they are the customer
Sanrio will continue to operate a business of sharing and communicating love.
We appreciate your understanding and cooperation.
Established: July 1, 2025
Tomokuni Tsuji
President and CEO, Sanrio Company, Ltd.
Note: The Basic Policy on Abusive Behavior toward Staff of Sanrio Entertainment Co., Ltd. can be found on the page below.