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Initiatives for Materiality Issues
Contribute to society through smiles
“Sanrio Materiality”
What is Sanrio Materiality?
To achieve our corporate philosophy of Minna Nakayoku, which means Getting Along Together, and continue sustainably enhancing our corporate value over the long term, we analyzed the business environment with a view to 2035 and identified "Sanrio Materiality," 10 key global issues that we will work to resolve from the two perspectives of value creation and ESG.
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Improve Well-Being
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Democratize Creativity
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Raise Children’s Educational Standards
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Strengthen Social ties Transcending Borders and Generations
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Invest in Internal and External Human Capital
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Realize Diversity
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Care for the Global Environment
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Respect for Human Rights
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Customer Privacy and Data Security
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Conduct Transparent and Visible Governance
Improve Well-Being
To continue to develop businesses that are close to people and support all people and society, based on the spirit of caring and helping each other which Sanrio has valued since its founding.
Encourage children and young people to accept themselves as they are (self-acceptance)
Roll-out and expansion of HANAMARUOBAKE who cheers on your efforts to encourage “self-acceptance”
HANAMARUOBAKE debuted as a comforting presence that watches over your daily efforts and quietly praises and appreciates you, in a social environment where the younger generation is less self-accepting. Based on the concept of a mysterious ghost who gives you a Hanamaru badge for your efforts, HANAMARUOBAKE helps people to develop self-acceptance.
HANAMARUOBAKE gives encouragement to employees for their hard work! The story behind this project 【Producer Interview】
【Labor Thanksgiving Day】HANAMARUOBATAKE gives workers a Hanamaru badge! A close-up of HANAMARUOBATAKE’s visit to an aquarium.
Cheer on children in many different circumstances
Development of the Sanrio Nakayoku Project, Sanrio’s social contribution activity that creates smiles around the world
We provide Sanrio Character Aid, an initiative where Hello Kitty visits children in hospitals, facilities, and disaster relief areas around the world to bring smiles to everyone. We also engage globally in activities that deliver smiles to people in difficult circumstances such as providing educational activities and donations in cooperation with United Nations (UN) Headquarters, the Japan International Cooperation Agency (JICA), and other organizations.
The handwashing and hygiene awareness activities reminded us that the charm of our characters transcends borders and cultures.
In cooperation with Sanrio GmbH, we joined Hello Kitty on a visit to a hospital in Austria.
We create kind connections throughout the world and promote the importance of “Minna Nakayoku” (Getting Along Together) in connecting with someone.
Democratize Creativity
To use the power of Sanrio's creativity to make creativity part of everyone's lives and share the joys of being creative
Make creativity a part of people’s lives
Charaforio, a platform where companies and creators work together to create UGX*
「Charaforio is a platform where companies and individual creators register their own serial works as IPs which creators can then build together with fans, while enjoying the creative activities of fans. Sanrio launched this service because we wanted to give creators more opportunities for exposure and help them acquire work, and generate new forms of entertainment together.
Charaforio, an official fan engagement and creation platform, has been released!
Contest held on Charaforio to discover creators to collaborate with, on Sanrio characters
*UGX: User-Generated Experiences (Collective term for user-generated content and user-generated IP, etc.)
Raise children’s educational standards
To use Sanrio edutainment media to show the fun of learning and use our unique expertise to capture children's attention and make education appealing to them
Arrange opportunities for children to learn while having fun
Development of Edutainment business and donation of school supplies
We arrange opportunities for children to learn while having fun by providing Sanrio English Master, a set of English learning materials for young children.
Sanrio English Master, a learning program conducted all in English to develop children’s ability to think in English and expand their potential, was launched in March 2023.
Sanrio begins Edutainment: Getting Along Together with everyone around the world!
Provide support for children with limited educational opportunities and experiences
Strengthen Social Ties Transcending Borders and Generations
To connect people digitally and locationally using Sanrio's assets as a global entertainment company that values the connections between people around the world and has operations in 130 countries and regions
Strengthen the social sector foundation and work together
Working with the social sector through initiatives such as “#Hello Global Goals” with the UN Headquarters
Since 2019, Hello Kitty has been promoting the SDGs through the collaboration with the United Nations, #HelloGlobalGoals.
On the ”Sanrio Characters YouTube channel,” Kitty meets people who are tackling various global issues, learns about their initiatives to achieve the SDGs, and introduces their stories with everyone around the world.
Supporting the SDGs via our HELLO KITTY CHANNEL in cooperation with the UN Headquarters
Hello Kitty supports the UN Pavilion at Expo 2025, Osaka, Kansai, Japan.
Let's unite for a better future
A joint call for action on climate change with the United Nations Development Programme (UNDP)
Frankie the Dino Came to See Hello Kitty!
Provide opportunities for lonely and isolated people to foster social connections
Providing a platform that generates interaction between people in the real-word and digital spaces
We expand Sanrio theme park content, facilitate multi-language response on our website, and create opportunities for more people to interact as real-world touchpoints.
Sanrio Virtual Puroland, which provides digital spaces for SANRIO Virtual Festival and other events to create connections between people, will be made a permanent event in FY3/2026.
Invest in Internal and External Human Capital
To foster a workforce of employees who undertake their work with joy, as we believe it can make people around the world smile. To foster future entertainment leaders spreading smiles around the world.
Create an environment where all employees work happily and healthily
Expansion of measures to promote well-being of employees
As a leading company in the entertainment industry, we are enhancing our childcare leave system to promote health management and work-life balance and are improving the workplace environment to make it easy to work and enable employees to demonstrate their personal abilities to the fullest.
Promotion of health management
Interview with employees who have taken childcare leave
Improving a workplace environment that makes it easy to work
Cultivate talents who will be the new leaders of the next generation of entertainment
Supporting athletes and performers through sponsorships
We actively support people, organizations, and events that are actively engaged in the sports and other industries, and cultivate talents who will be the new leaders of the next generation of entertainment, enabling them to demonstrate their personal abilities to the fullest.
Realize diversity
As a globally active company, we strive for a society that all people shine, regardless of their gender, nationality, or any disability.
Be a company where diverse human resources can achieve personal success
Promoting internal Diversity, Equity, and Inclusion (DE&I) measures
As a globally active company, we aim to provide a workplace that makes it easy for everyone to work, regardless of gender, nationality, disability, etc., and are promoting the participation and advancement of women, employment of people with disabilities, and training on DE&I, among other efforts.
Participation and Advancement of Women
Employment of Persons with Disabilities
Ongoing Training Held on DE&I
Provide content that can be enjoyed by people of all abilities
Sanrio Puroland launches “beyond words” a non-verbal show
In December 2024, Sanrio Puroland debuted its first non-verbal show as content that everyone can understand regardless of gender, nationality, disability, etc.
Care for the Global Environment
Fulfill our responsibility to conduct our business in an environmentally friendly manner in order to sustainably provide Sanrio products and services
Respect for Human Rights
Embody the Sanrio corporate philosophy of Minna Nakayoku (Getting Along Together) by fulfilling our responsibility to set a good example for children. Respect human rights, and be a business that sets standards for the world
Ensure customer privacy and data security
Continue being a company that people trust by fulfilling our responsibility to provide safe and secure services as we grow the Sanrio+ offerings and expand into other digital domains
Conduct Transparent and Visible Governance
Fulfill our responsibility to continue strengthening our corporate governance by maintaining high management transparency and complying with the Sanrio Compliance Charter
