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Initiatives for Materiality Issues
Contribute to society through smiles
“Sanrio Materiality”
What is Sanrio Materiality?
To achieve our corporate philosophy of Minna Nakayoku, which means Getting Along Together, and continue sustainably enhancing our corporate value over the long term, we analyzed the business environment with a view to 2035 and identified "Sanrio Materiality," 10 key global issues that we will work to resolve from the two perspectives of value creation and ESG.
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Improve Well-Being
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Democratize Creativity
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Raise Children’s Educational Standards
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Strengthen Social ties Transcending Borders and Generations
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Invest in Internal and External Human Capital
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Realize Diversity
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Care for the Global Environment
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Respect for Human Rights
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Customer Privacy and Data Security
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Conduct Transparent and Visible Governance
Improve Well-Being
To continue to develop businesses that are close to people and support all people and society, based on the spirit of caring and helping each other which Sanrio has valued since its founding.
Encourage children and young people to accept themselves as they are (self-acceptance)
Roll-out and expansion of HANAMARUOBAKE who cheers on your efforts to encourage “self-acceptance”
HANAMARUOBAKE debuted as a comforting presence that watches over your daily efforts and quietly praises and appreciates you, in a social environment where the younger generation is less self-accepting. Based on the concept of a mysterious ghost who gives you a Hanamaru badge for your efforts, HANAMARUOBAKE helps people to develop self-acceptance.
Producer interview: How HANAMARUOBAKE addresses low self-acceptance
HANAMARUOBAKE visits Sunshine Aquarium on Labor Thanksgiving Day
Cheer on children in many different circumstances
Development of the Sanrio Nakayoku Project, Sanrio’s social contribution activity that creates smiles around the world
We provide Sanrio Character Aid, an initiative where Hello Kitty visits children in hospitals, facilities, and disaster relief areas around the world to bring smiles to everyone. We also engage globally in activities that deliver smiles to people in difficult circumstances such as providing educational activities and donations in cooperation with United Nations (UN) Headquarters, the Japan International Cooperation Agency (JICA), and other organizations.
Donating Sanrio Nakayoku Project wheelchairs to the Japanese Red Cross Society
Released video to promote awareness about young caregivers
Supporting creation of a child-friendly space in a pediatric ward
Working together with Sanrio Korea every year to deliver Christmas gifts to families experiencing financial hardship
Conducting handwashing and hygiene awareness activities in collaboration with the JICA India Office
In cooperation with Sanrio GmbH, we joined Hello Kitty on a visit to a hospital in Austria.
Held an event with Sanrio Taiwan for children with hearing impairments and intellectual or developmental disabilities
Held a "Sanrio's One-Day Summer Holiday Workshop" at a children’s home to teach how to draw characters
Conducting social contribution activities at hospitals in Mexico in collaboration with Sanrio Brazil
Democratize Creativity
To use the power of Sanrio's creativity to make creativity part of everyone's lives and share the joys of being creative
Make creativity a part of people’s lives
Charaforio, a platform where companies and creators work together to create UGX*
「Charaforio is a platform where companies and individual creators register their own serial works as IPs which creators can then build together with fans, while enjoying the creative activities of fans. Sanrio launched this service because we wanted to give creators more opportunities for exposure and help them acquire work, and generate new forms of entertainment together.
Released Charaforio, an official fan engagement and creation platform
Contest held on Charaforio to discover creators to collaborate with, on Sanrio characters
Held workshop to create original characters with Sanrio’s designers
*UGX: User-Generated Experiences (Collective term for user-generated content and user-generated IP, etc.)
Raise children’s educational standards
To use Sanrio edutainment media to show the fun of learning and use our unique expertise to capture children's attention and make education appealing to them
Arrange opportunities for children to learn while having fun
Development of Edutainment business and donation of learning materials
We arrange opportunities for children to learn while having fun by providing Sanrio English Master, a set of English learning materials for young children.
Sanrio English Master, a learning program conducted all in English to develop children’s ability to think in English and expand their potential, was launched in March 2023.
Interview with our person in charge of Sanrio English Master
Provide support for children with limited educational opportunities and experiences
Donating goods and providing diverse experiences to reduce disparities in education and learning experiences
Sanrio donates goods and conducts social contribution activities for children who have limited opportunities for education and learning experiences due to financial circumstances and other factors.
Donation of 100,000 Sanrio school supply items to children around the world
We held a Sanrio One-day English Program at SHISEI GAKUEN Children’s Home, an orphanage in Tokyo.
Ongoing support for disaster-stricken areas: Visited Subaru Kindergarten in Ishikawa Prefecture
Strengthen Social Ties Transcending Borders and Generations
To connect people digitally and locationally using Sanrio's assets as a global entertainment company that values the connections between people around the world and has operations in 130 countries and regions
Strengthen the social sector foundation and work together
Working with the social sector through initiatives such as “#Hello Global Goals” with the UN Headquarters
Since 2019, Hello Kitty has been promoting the SDGs through the collaboration with the United Nations, #HelloGlobalGoals.
On the ”Sanrio Characters YouTube channel,” Kitty meets people who are tackling various global issues, learns about their initiatives to achieve the SDGs, and introduces their stories with everyone around the world.
Hello Kitty connects Expo 2025 Osaka, Kansai, Japan with ideas for the future
Supporting the SDGs via our HELLO KITTY CHANNEL in cooperation with the UN Headquarters
Hello Kitty supports the UN Pavilion at Expo 2025, Osaka, Kansai, Japan.
Let's unite for a better future
A joint call for action on climate change with the United Nations Development Programme (UNDP)
Frankie the Dino Came to See Hello Kitty!
Provide opportunities for lonely and isolated people to foster social connections
Providing a platform that generates interaction between people in the real-word and digital spaces
We expand Sanrio theme park content, facilitate multi-language response on our website, and create opportunities for more people to interact as real-world touchpoints.
Sanrio Virtual Puroland, which provides digital spaces for SANRIO Virtual Festival and other events to create connections between people, will be made a permanent event in FY3/2026.
Creating connections
Sanrio Puroland
Creating connections
Harmonyland
Holding the SANRIO Virtual Festival to connect people around the world
Making Virtual Sanrio Puroland a permanent website
Released “Omoide Badge,” a new concept app that connects people through memories
Invest in Internal and External Human Capital
To foster a workforce of employees who undertake their work with joy, as we believe it can make people around the world smile. To foster future entertainment leaders spreading smiles around the world.
Create an environment where all employees work happily and healthily
Expansion of measures to promote well-being of employees
As a leading company in the entertainment industry, we are enhancing our childcare leave system to promote health management and work-life balance and are improving the workplace environment to make it easy to work and enable employees to demonstrate their personal abilities to the fullest.
Promotion of health management
Interview with employees who have taken childcare leave
Improving a workplace environment that makes it easy to work
Cultivate talents who will be the new leaders of the next generation of entertainment
Supporting athletes and performers through sponsorships
We actively support people, organizations, and events that are actively engaged in the sports and other industries, and cultivate talents who will be the new leaders of the next generation of entertainment, enabling them to demonstrate their personal abilities to the fullest.
Supporting Momoka Muraoka, our sponsored athlete for Para Alpine Ski
Interview with our person in charge of sports sponsorship
Advancing the Sanrio Cheers for Smiles (SCS) project to cheer on the next generation
Commencement of the Nakayoku Creators project for selected creators that Sanrio will support
Realize diversity
As a globally active company, we strive for a society that all people shine, regardless of their gender, nationality, or any disability.
Be a company where diverse human resources can achieve personal success
Promoting internal Diversity, Equity, and Inclusion (DE&I) measures
As a globally active company, we aim to provide a workplace that makes it easy for everyone to work, regardless of gender, nationality, disability, etc., and are promoting the participation and advancement of women, employment of people with disabilities, and training on DE&I, among other efforts.
Participation and Advancement of Women
Employment of Persons with Disabilities
Ongoing Training Held on DE&I
Provide content that can be enjoyed by people of all abilities
Sanrio Puroland launches “beyond words” a non-verbal show
In December 2024, Sanrio Puroland debuted its first non-verbal show as content that everyone can understand regardless of gender, nationality, disability, etc.
Care for the Global Environment
Fulfill our responsibility to conduct our business in an environmentally friendly manner in order to sustainably provide Sanrio products and services
Respect for Human Rights
Embody the Sanrio corporate philosophy of Minna Nakayoku (Getting Along Together) by fulfilling our responsibility to set a good example for children. Respect human rights, and be a business that sets standards for the world
Introduced sexual and reproductive health rights (SRHR) leave, respecting everyone’s sexuality and lifestyle
Requesting response to Sanrio Supplier/Licensee Code of Conduct self-inspection checklist
Initiatives in respect for human rights
Ensure customer privacy and data security
Continue being a company that people trust by fulfilling our responsibility to provide safe and secure services as we grow the Sanrio+ offerings and expand into other digital domains
Conduct Transparent and Visible Governance
Fulfill our responsibility to continue strengthening our corporate governance by maintaining high management transparency and complying with the Sanrio Compliance Charter
