Metrics and Targets
The Group has set a target of reducing the amount of product waste in its domestic product sales business by at least 80% by FY3/2025 compared to FY3/2021 by reusing inventory and reducing the number of products discarded. In FY3/2024, the product waste from domestic sales was reduced by over 90% from FY3/2021.We have also set FY3/2027 targets for reducing greenhouse gas (GHG) emissions.
We are also working with all stakeholders to achieve our vision for a sustainable “One World, Connecting Smiles” and have set targets to reduce Scope 1 and 2 emissions by 60% and Scope 3 emissions per unit of sales by at least 10% compared to FY3/2019.
Waste Value

Product Sales and Distribution Measures
Optimizing Inventories by Reducing Units of Disposed Products
Sanrio is improving the accuracy of its sales trend analysis and setting clear sales periods for each product. The volume of disposed products is being minimized by optimizing inventory tracking and redirecting surplus to outlet sales and event giveaways.
Eco-friendly Shopping Bags
Bags made of low-impact materials and ink
Store shopping bags have been changed from plastic to paper (except for special large sizes). The paper bags are made of recycled paper and other low-impact materials and the printing uses environmentally friendly vegetable oil ink. Gift bags are made with plant-derived materials to lower CO2 emissions.
Reusing Cardboard
Sanrio reuses almost 100% of the cardboard used at the Sanrio Distribution Center. We also have a system for matching the cardboard box size to each specific order, which reduces waste by enabling shipping using the smallest cardboard box possible.
Amount of cardboard recycled
- FY3/2022: 233 tons
- FY3/2023: 264 tons
- FY3/2024: 280 tons
Number of received cardboard boxes reused
- FY3/2022: 18,104
- FY3/2023: 31,413
- FY3/2024: 75,861
* Cardboard boxes delivered to the distribution center and reused without repacking
Sanrio Distribution Center (Akiruno, Tokyo)
Product management and shipment logistics center