Sustainability for Smiles
Sanrio values the spirit of mutual caring,
support, and mutual help, based on the belief since its founding that
“no one can live in isolation.”
We will continue to co-create smiles
that will last for generations to come through our efforts
to be close to all people and
societies around the world.
Contribute to society through smiles
“Sanrio Materiality”
NEWS
Sanrio Time
Sanrio Time measures the amount of smiles we have created.
We will increase Sanrio Time in every aspect and spread the circle of happiness around the world.
Sanrio Materiality
Addressing 10 global social issues to maximize value creation and smiles
Evaluate the business environment with a view toward 2035, highlighting key themes that will be essential for driving value creation and advancing ESG priorities.
A world of smiles,
a world in Nakayoku (Friendship)
Sanrio's social contribution activity that creates smiles around the world is based on our corporate philosophy of Minna Nakayoku (Getting Along Together).
Working with the United Nations
to promote the SDGs
Hello Kitty is working with the United Nations on SDG initiatives with the aim of creating a world full of smiles where everyone lives together in harmony.
Social
Sanrio Company, Ltd.
Integrated Report 2025
Integrated Report
LINKS
Hellosmile
Sanrio Entertainment Co., Ltd. promotes the Hellosmile project promoting cervical cancer prevention and awareness.
Hello Dream
Sanrio Entertainment Co., Ltd. promotes the Hello Dream project which aims to create a society that encourages children to dream.
One World, Connecting Smiles.