Sustainability

Sustainability for Smiles

Sanrio values the spirit of mutual caring,
support, and mutual help, based on the belief since its founding that
“no one can live in isolation.”
We will continue to co-create smiles
that will last for generations to come through our efforts
to be close to all people and
societies around the world.

Philosophy Sanrio Sustainability

Our goal is to be close to and connect with people and communities worldwide, fostering a society where smiles last forever.

Tomokuni Tsuji

President and CEO
Sanrio Company, Ltd.

Message from the President

NEWS

List

2025/5/1

Hello Kitty Delivers a Welcome Video to the UN Pavilion at Expo 2025 Osaka, Kansai, Japan in Partnership with the United Nations

2025/1/14

Sustainability Page Updates ESG Data Updated

2024/10/30

【For the First Time at Sanrio】 The "Sanrio Company, Ltd. Integrated Report 2024" has been published, and the video "Sanrio Integrated Report News 2024 for Kids" has been released.

Sanrio Time

Sanrio Time measures the amount of smiles we
have created.
We will increase Sanrio Time in every aspect and
spread the circle of happiness around the world.

Sanrio Time

Sanrio Materiality

Addressing 10 global social issues to maximize value creation and smiles

Evaluate the business environment with a view toward 2035, highlighting key themes that will be essential for driving value creation and advancing ESG priorities.

Improve Well-Being Democratize Creativity Raise Children’s Educational Standards Strengthen Social ties Transcending Borders and Generations Invest in Internal and External Human Capital

Realize Diversity Care for the Global Environment Respect for Human Rights Ensure Customer Privacy and Data Security Conduct Transparent and Visible Governance

Sanrio Materiality

A world of smiles,
a world in Nakayoku (Friendship)

Sanrio's social contribution activity that creates smiles around the world is based on our corporate philosophy of Minna Nakayoku (Getting Along Together).

Sanrio Nakayoku Project

Working with the United Nations
to promote the SDGs

Hello Kitty is working with the United Nations on SDG initiatives with the aim of creating a world full of smiles where everyone lives together in harmony.

HELLO KITTY CHANNEL Go to the #HelloSDGs website B2B page