Sanrio Releases Materiality Video

2025/10/22
Sanrio Company, Ltd.

On October 22, 2025, Sanrio released a video on YouTube introducing the “Sanrio Materiality”. We invite you to take a look.

Video (YouTube “Sanrio Characters Channel”)
Japanese version
English version

To fulfill our corporate philosophy, “Minna Nakayoku (Getting Along Together),” Sanrio conducted a forward-looking analysis of the business environment toward 2035, with the aim of enhancing sustainable corporate value over the long term. From this process, we identified ten key global issues—Sanrio Materiality—to be addressed from two perspectives: value creation and ESG. We began initiatives based on these material topics in 2024.
Going forward, we will continue to address global social challenges through initiatives that are uniquely Sanrio.