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Nakayoku Stories
Stories of people making others smile
A world of smiles,
a world in Nakayoku (Friendship)
Just like the Sanrio kawaii culture became a global phenomenon, we want to spread nakayoku, the concept of everyone getting along together, all around the world.
Sanrio Nakayoku Project is Sanrio's social contribution activity that creates smiles around the world following our corporate philosophy of Minna Nakayoku (Getting Along Together).
Nakayoku News
Global activity report
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Awareness-Raising Activity on the Proper Use of Plastics Conducted at Muslim Ladies College in Sri Lanka
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Visited the Japanese Red Cross Medical Center in Tokyo
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Visited Lady Ridgeway Hospital in Sri Lanka
Nakayoku Videos
Videos that promote understanding of the Sanrio Nakayoku Project
Action
Sanrio Nakayoku Project initiatives
Sanrio Character Aid
Sanrio Character Aid is an initiative where Hello Kitty visits children in hospitals, facilities, and disaster relief areas around the world to bring smiles to everyone.
Initiative with JICA
Sanrio has partnered with the Japan International Cooperation Agency (JICA) to conduct activities to promote awareness of hygiene and other issues worldwide.
Collaborations with Partners
We work with various companies and organizations to conduct social contribution activities and fulfill SDG 17—Partnerships for the Goals.
Donations and Support
We provide donations and other types of support to create smiles and promote friendship with people in various circumstances in Japan and abroad.
Overseas Activities
Sanrio Group business sites and subsidiaries overseas conduct initiatives addressing social issues in regions around the world.
Sanrio Nakayoku Project Initiatives Overseas
Local community engagement activities conducted by Sanrio Group subsidiaries overseas
Data
Sanrio Nakayoku Project by the numbers
- *1 Activity with the JICA India Office
- *2 As of the end of March 2026
- *3 Total of English, Hindi, Amharic, Lao, and Mongolian versions（as of June 2026）
Thank You Letters
