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Unlocking Smiles Worldwide Through Sport
At Sanrio, our corporate philosophy is simple: "Minna Nakayoku" (The meaning of this phrase is “Getting Along Together” in English. Minna means “all of us”, and nakayoku means “friendship”)
To bring this to life, we've crafted a vision of "One World, Connecting Smiles," which encompasses our mission to spread happiness far and wide, making the world a brighter place.
We've charmed hearts with our characters, but it doesn't stop there. We're diving into the world of sports and dynamic endeavors involving individual athletes, sporting teams and events, driven by the spirit of "friendliness," "globalization," "playfulness," and "future possibilities."
Stay tuned, as the dynamic activities we support promise to unveil exciting new horizons in global entertainment!
Sanrio Support Athletes
Affiliated athletes
(c)yuichi sugita
- SkateboardingMomiji Nishiya
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Inspired by her older brother, she hopped on her first skateboard at the tender age of 6 and won a gold medal at the Olympics when she was only 13 years old. Since then, she has continued to win the world's most prestigious competitions such as X-GAMES. Her goal is to share her video parts not only in contests but also on the street with the world.
- SkateboardingYumeka Oda
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At 7, she stepped on a skateboard for the first time. Eight years later, she's taken the world by storm. Witness her historic feat at 'SLS,' where she shattered records with the highest female score ever. When it's crunch time, she's got the competitive edge.
Sponsored athletes
- Table TennisMiu Hirano (Kinoshita Group)
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A silver medalist in the women’s team table tennis events at both the Tokyo 2020 and Paris 2024 Olympics, Miu Hirano began playing table tennis at the age of 3 years and 5 months and achieved her first-ever victory for a Japanese player in the 2016 World Tour Singles. Known as 'Hurricane Hirano,' her lightning-fast style of play has captured the world's attention!
- Table TennisMiwa Harimoto (Kinoshita Group)
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A silver medalist in the women’s team table tennis event at the Paris 2024 Olympics, Miwa Harimoto first stole the spotlight in 2021 by becoming the first-ever player to win four titles—singles, doubles, mixed doubles, and team—in the U15 category at the World Youth Championships. After the Paris Olympics, she made a significant contribution to winning the team gold medal at the Asian Championships, marking the first such victory in 50 years.
- Alpine SkiingMomoka Muraoka
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A Japanese National Para Alpine Ski Team athlete.
Began using a wheelchair at the age of four due to illness. Discovered chair skiing in the third grade of elementary school and entered the world of competitive alpine skiing in the second year of junior high school.Has won numerous international competitions, including the World Championships.
Continues to compete at the forefront as one of the world’s top athletes, also taking on the challenge of excelling both on snow and on track.
Supporting Sporting Teams
J.League
J.League and Sanrio have entered into a Fair‑Play Partner Agreement, based on their shared values: J.League’s commitment to the “Spirit of Fair Play” and Sanrio’s corporate philosophy of “Minna Nakayoku” (Getting Along Together). Together, they have entered into this Fair‑Play Partner Agreement with the aim of communicating the importance of these ideals—fairness, friendship, and mutual respect—to people of all ages, from children to adults.
Mölkky
Mölkky: A universal sport from Finland! This sport, which can be enjoyed by people of all ages, nationalities, and abilities, is skyrocketing in worldwide popularity. Sanrio, as the top sponsor of the Japan Mölkky Association, is committed to nurturing the growth of this exciting game.
Supporting Sporting Events
Sanrio Smile Golf Tournament
Sanrio is a special sponsor of several matches promoted as the "Sanrio Smile Golf Tournament" in the Next Heroine Golf Tour hosted by Mynavi. Through live character appearances and other activities, Sanrio supports young golfers aspiring to become professionals.
Sanrio Baseball Academy
Sanrio is proud to present the “Sanrio Baseball Academy,” supporting young boys and girls who are taking on the world of baseball in true Sanrio style.
The baseball clinic event "Sanrio Baseball Academy" carries the slogan “Play Smile .– Bringing Smiles to the Future Through Baseball.”
With the hope of seeing even more smiles from children,Sanrio characters including Hello Kitty will appear and help deliver a special baseball clinic that connects people through smiles.
Program Presented by Sanrio
Sanrio SMILEY SMILE
Sanrio has commenced sponsorship of a radio program broadcast on J-WAVE (81.3FM).
The program is set in a classic café named “Smile,” which comes to life only at night.
Serving as the café’s proprietor and program navigator is Ms. Yuka Itaya.
Airing Monday through Thursday, this 30-minute program features in-depth conversations between distinguished guests.
Sanrio's Next-Generation Support Project
Sanrio Cheers for Smiles
Sanrio has launched "Sanrio Cheers for Smiles" (SCS), a project to support the next generation of talent who are striving to shine in various fields.
Nakayoku Creators
In an age when anyone can be a creator, this project supports creators who continue to pursue the future of entertainment with new creativity.
