This charter shall serve as a universal set of rules that all Sanrio Group members should adhere to when carrying out their duties.
1. Core Philosophy
We, through our social communication business that utilizes Hello Kitty and other characters, are committed to building a society where the importance of social communication is recognized and people can live safely and in harmony.
2. Principles
In order to help create a safe and harmonious society where social communication is cherished, Sanrio shall conduct operations based on the below general principles.
- We will not steal from others.
Corporate assets (including intangible assets) that form the basis of any business shall be correctly and properly used and protected.
We shall protect all personal information, intellectual property rights, confidential information relating to business, etc., in a reasonable and appropriate manner and shall not engage in the misuse or leaking of such information. - We will not engage in violent acts (against people, physically nor psychologically; nature; or the environment).
We will provide products and services that take safety, quality, and the environment into consideration.
Sanrio places value on the basic human right of equality and does not discriminate against or disadvantage any individual on the basis of social or employment status, age, gender, place of birth, ancestry, nationality, race, disability, religion, beliefs, marital status, or any other personal characteristic.
A firm and uncompromising stance will be taken towards antisocial forces. - We will not lie.
Sanrio will share its corporate information in a fair and reasonable manner, further improving operational transparency as it interacts with society on a broad scale.
Sanrio will provide appropriate and honest information to consumers and customers regarding its products and services. - We will abide by the law.
Sanrio will undertake corporate activities in a fair and reasonable manner, adhering to international and domestic law as well as societal norms and company rules and provisions.
- We will help one another and foster positive relationships.
Based on the general concept that people are the core of business, Sanrio strives to create a safe, healthy, and pleasant working environment where people can work with peace of mind.