Sanrio Time

Sanrio Time measures the amount of
smiles we
have created.
We will increase Sanrio Time in every
aspect and
spread the circle of
happiness around the world.

We created Sanrio Time as an indicator of how far we are progressing toward fulfilling
our vision of “One World, Connecting Smiles.”
As a global entertainment company, we will do our utmost to be close to
you at various times and to make those times full of smiles.

Time Feeling Close
to Sanrio

Logic behind time feeling close to Sanrio: Total time customers feel close to products or services sold by Sanrio in their daily lives

Formula for calculating time feeling close to Sanrio

Time customers feel close to Sanrio products or services in their daily lives

Annual usage hours^*1 × Service life^*1

Number of units sold

GMV*^{2, 3} ÷ Average unit price

*1

Estimated values are set for each product category based on usage scenarios and product characteristics.
*2

GMV (Gross Merchandise Value): Total transaction volume
*3

Calculated from product sales + (license sales + average royalties rate)