Sanrio Character Aid activities were conducted at Tokyo Katsuyama Gakuen on November 3, 2022. Hello Kitty visited the facility’s annual “Kacchama Festival” greeting attendees and running a coloring booth. Along with Hello Kitty, Sanrio conveyed the importance of "saying how you feel" which is something the company values and the culture of Minna Nakayoku (Getting Along Together).
Date of publication is based on the website renewal date (January 31, 2024).