In June 2025, Keep Smiling, a certified NPO, donated "Support Pack for Family Caregivers" featuring Sanrio characters to families accompanying children who are hospitalized for long periods in pediatric wards across the country. We will continue to carry out activities that bring healing and smiles to everyone.
Donation of 100,000 Sanrio school supply items to children around the world
Character merchandise was donated to the Tokyo Center for Independent Living for the Deaf’s 27th Annual Festival
Donations of Backpacks and School Supplies from Employee Volunteers
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