We participated in the "Baby First Movement" organized by the Japan Junior Chamber. "Baby First" is a movement aimed at creating a society where people are motivated to have and raise children. It encourages businesses, local governments, and individuals to foster an environment that is supportive of expectant mothers, families with young children, and child-rearing generations. You can view our participation declaration and actions here. Sanrio will continue to support babies and their families, delivering smiles and comfort.