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Launching of Social Marketing Campaign on “Handwashing Saves Lives”
On November 8, 2023, Hello Kitty's hygiene awareness video was used in the Launching of the "Handwashing Saves Lives" social marketing campaign organized by the Sri Lankan Ministry of Health. The video was used to educate local students from ages elementary through university on the importance of handwashing. Date of publication is based on the website renewal date (January 31, 2024).
