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Awarded the "Bologna Licensing Award" for Outstanding Sustainability Efforts (Sanrio GmbH 2023)
At the Bologna Licensing Trade Fair/Kids held from March 6 to 9, 2023, Mr. Men Little Miss and Ecover, an eco-friendly detergent manufacturer and distributor, won the "Best Sustainable Licensing Project" award. In line with Ecover's eco-friendly philosophy, a picture book featuring "Little Miss Waste Less," a new character from the Mr. Men series, was developed to introduce ways to "reduce plastic waste."
Date of publication is based on the website renewal date (January 31, 2024).
