Expanded Long-term Ownership Program
You will receive a digital theme park pass and a ¥1,000 discount coupon through Sanrio+, the Sanrio Group’s official membership service.
Eligible shareholders / Period sent
Shareholders who hold 100 shares or more as of March 31 and September 30 each year are eligible to receive benefits twice a year. These are scheduled to be sent in July and December.
- Eligible shareholders:
- Shareholders as of the final day of March and September of each year
- Period sent:
- scheduled to send in July and December of each year


Shareholder Benefit Program
We provide shareholders with a Digital Theme Park Pass and a Digital Coupon (Shareholder Benefit), both of which can be accessed through Sanrio+, the Sanrio Group's official membership service.
The Digital Coupon (Shareholder Benefit) can be used as a ¥1,000 discount coupon at Sanrio stores and the Sanrio Online Shop. Alternatively, shareholders may choose to donate an equivalent amount in place of using the digital coupon.
Long-Term Holding Program (Sent Only with Year-End Benefits)
In addition to the Theme Park Pass and Shareholder Benefit Coupon, shareholders who have continuously held 1,500 shares or more for at least three years are eligible to receive the following exclusive benefits:
Shareholder-Exclusive Acrylic Stand
Shareholder-Exclusive Plush Toy
Participation in an Online Shareholder Meeting or an Individual Online Greeting Event
These benefits are provided as part of Sanrio's Long-Term Holding Program.
Eligibility Criteria
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| Number of shares owned and benefit details ()Number of shares before the stock split |
Complimentary Theme Park Entry Pass | Shareholder Benefit coupons | Long-Term Holding Program (3 years or more) | ||
|---|---|---|---|---|---|
| Acrylic stand only for shareholders | Plush toys only for shareholders | Online Event | |||
| 100 shares or more (20 shares) |
1 coupons | - | - | - | - |
| 500 shares or more (100 shares) |
1 coupons | ¥1,000 coupon × 1 | - | - | - |
| 1,500 shares or more (300 shares) |
3 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 7,500 shares or more (1,500 shares) |
6 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 15,000 shares or more (3,000 shares) |
9 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | Eligible |
| 30,000 shares or more (6,000 shares) |
12 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | Eligible |
Details of Shareholder Benefits
-
Complimentary Theme Park Entry Pass
(Digital Pass)
- Locations for use:
- Sanrio Puroland and Harmonyland
-
Shareholder Benefit coupons
(Digital Discount Coupon)
- Locations for use:
-
Sanrio Shops / Sanrio Online Shop / Theme Park Shops / Donations
*Please note that some shops and products are not available.
Details of Long-term Ownership Program(Actual results as of March 31, 2026.)
-
Shareholder-exclusive acrylic stand / Shareholder-exclusive plush toy
Item sizes
POMPOMPURIN plush toy
Height: 24 cm × Width: 22 cm × Depth: 13.5 cm Acrylic stand
Height: 12.2 cm × Width: 14.2 cm × Depth: 5.5 cm
(Assembled dimensions) -
Online social gathering for shareholders
An online shareholder gathering will be held, during which Tomokuni Tsuji, President and CEO of Sanrio Company, Ltd., will personally share what makes Sanrio so special.
*The event is scheduled to last approximately one hour.
-
Individual online greeting
An individual online greeting session will be available as a one-on-one video call with a Sanrio character.
*To participate, you must install the Talkport app and register as a member.
*Available characters may vary depending on the date.
*The character you meet may differ from the one shown.
*You will not be able to talk with the character, though the character will be able to hear you.*Event staff will provide support, so they may appear in your photos or videos and their voices may be heard on your video.