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Expanded Long-term Ownership Program
You will receive a digital theme park pass and a ¥1,000 discount coupon through Sanrio+, the Sanrio Group’s official membership service.
Eligible shareholders ／ Period sent
Shareholders who hold 100 shares or more as of March 31 and September 30 each year are eligible to receive benefits twice a year. These are scheduled to be sent in July and December.
- Eligible shareholders:
- Shareholders as of the final day of March and September of each year
- Period sent:
- scheduled to send in July and December of each year
Changes to the Shareholder Benefit Program
We have updated our shareholder benefit program, including revising the shareholding requirements for the long-term holding program, as well as in connection with the stock split effective April 1, 2026.
In addition, to improve convenience, prevent unauthorized use, and reduce the risk of loss or damage, shareholder benefit vouchers will be transitioned to digital tickets and coupons available through Sanrio+, the Sanrio Group’s official membership service.
Details of the Changes
1. Digitization of Shareholder Benefits
We will discontinue the distribution of paper-based theme park passes and shareholder benefit vouchers, and instead provide a “Digital Theme Park Pass” and “Digital Coupon (Shareholder Benefit)” available through Sanrio+, the Sanrio Group’s official membership service.
There are no changes to the content of the Digital Theme Park Pass.
For the Digital Coupon (Shareholder Benefit), the option to exchange for Smile points will be discontinued. Instead, it will be issued as a ¥1,000 discount coupon that can be used at Sanrio stores and the Sanrio Online Shop. Alternatively, shareholders may choose to donate an equivalent amount in place of using the digital coupon.
2. Changes to Shareholding Requirements for the Long-Term Holding Program and Adjustments Due to the Stock Split (Underlined sections indicate the revised portions)
Before Changes
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| Number of shares owned and benefit details | Complimentary Theme Park Entry Pass | Shareholder Benefit coupons | Long-Term Holding Program (3 years or more) | ||
|---|---|---|---|---|---|
| Acrylic stand only for shareholders | Plush toys only for shareholders | Online Event | |||
| 100 shares or more | 1 coupons | ¥1,000 coupon × 1 | - | - | - |
| 300 shares or more | 3 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 1,500 shares or more | 6 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 3,000 shares or more | 9 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | ※ |
| 6,000 shares or more | 12 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | Eligible |
※ The changes to the shareholding requirements for the long-term holding program will apply starting from shareholder benefits based on the record date at the end of March 2026.
[After Changes] As of the end of September 2026
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| Number of shares owned and benefit details ()Number of shares before the stock split |
Complimentary Theme Park Entry Pass | Shareholder Benefit coupons | Long-Term Holding Program (3 years or more) | ||
|---|---|---|---|---|---|
| Acrylic stand only for shareholders | Plush toys only for shareholders | Online Event | |||
| 100 shares or more （20 shares） |
1 coupons | - | - | - | - |
| 500 shares or more （100 shares） |
1 coupons | ¥1,000 coupon × 1 | - | - | - |
| 1,500 shares or more （300 shares） |
3 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 7,500 shares or more （1,500 shares） |
6 coupons | ¥1,000 coupon × 1 | Eligible | - | - |
| 15,000 shares or more （3,000 shares） |
9 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | Eligible |
| 30,000 shares or more （6,000 shares） |
12 coupons | ¥1,000 coupon × 2 | Eligible | Eligible | Eligible |
Timing of Changes
Changes Related to the Digitization of Shareholder Benefits
This change will apply starting with benefits granted to shareholders recorded in the shareholder register as of the end of March 2026 (scheduled to be distributed in July 2026).
Please note that the theme park passes and shareholder benefit vouchers granted based on the September 2025 record date may continue to be used under the previous terms until their expiration (end of August 2026).
Changes to Shareholding Requirements for the Long-Term Holding Program and Adjustments Due to the Stock Split
The changes to the shareholding requirements for the long-term holding program will apply starting with benefits granted to shareholders recorded in the shareholder register as of the end of March 2026.
Changes related to the stock split will apply starting with benefits granted to shareholders recorded in the shareholder register as of the end of September 2026.
Details of Shareholder Benefits
-
Complimentary Theme Park Entry Pass
(Digital Pass)
- Locations for use:
- Sanrio Puroland and Harmonyland
-
Shareholder Benefit coupons
(Digital Discount Coupon)
- Locations for use:
-
Sanrio Shops / Sanrio Online Shop / Theme Park Shops / Donations
*Please note that some shops and products are not available.
Long-term Ownership Program (Only for Fiscal Year-End)
In addition to the theme park passes and shareholder benefit vouchers, shareholders who have held 300 shares or more (1,500 shares or more after the stock split effective April 1, 2026) for at least three years will receive a shareholder-exclusive acrylic stand, a shareholder-exclusive plush, and either access to an online shareholder meeting or an individual online greeting.
Note: Shareholders who have held shares continuously for three years or more are defined as those who have been recorded in the shareholder register under the same shareholder number for at least seven consecutive times (as of the end of March and the end of September each year), and who have held no fewer than the minimum required number of shares for each category (1,500, 7,500, 15,000, or 30,000 shares after the stock split effective April 1, 2026) on all such record dates.
| Number of shares owned and benefit details Figures in parentheses indicate the number of shares after the stock split effective April 1, 2026. |
Long-term Ownership Program (Distributed at fiscal year-end only) |
|---|---|
| 300 shares or more | - Acrylic stand only for shareholders |
| 1,500 shares or more | - Acrylic stand only for shareholders |
| 3,000 shares or more |
- Acrylic stand only for shareholders - Plush toys only for shareholders |
| 6,000 shares or more |
- Acrylic stand only for shareholders - Plush toys only for shareholders - Online social gathering for shareholders or individual online greeting (Scheduled to be held in September) |
Details of Long-term Ownership Program(Actual results as of March 31, 2025.)
-
Shareholder-exclusive acrylic stand ／ Shareholder-exclusive plush toy
Item sizes
My Melody plush toy
Height: 26 cm × Width: 25 cm × Depth: 18 cm
Acrylic stand
Height: 12.2 cm × Width: 14.2 cm × Depth: 5.5 cm
(Assembled dimensions) -
Online social gathering for shareholders
An online shareholder gathering will be held, during which Tomokuni Tsuji, President and CEO of Sanrio Company, Ltd., will personally share what makes Sanrio so special.
*The event is scheduled to last approximately one hour.
-
Individual online greeting
An individual online greeting session will be available as a one-on-one video call with a Sanrio character.
*To participate, you must install the Talkport app and register as a member.
*Available characters may vary depending on the date.
*The character you meet may differ from the one shown.
*You will not be able to talk with the character, though the character will be able to hear you.*Event staff will provide support, so they may appear in your photos or videos and their voices may be heard on your video.