What kind of Company is Sanrio?
Inspired by our vision of "One World, Connecting Smiles.", we aim to achieve our corporate philosophy of Minna Nakayoku (Getting Along Together) by creating smiles for each person at a time and spreading the circle of happiness even further afield.
Our Business
- Product Sales Business
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- Planning and sales of gift merchandise
- Directly managed / department-store Sanrio shops
- Sales to mass-retailers / specialty shops
- E-commerce, etc.
- Licensing Business
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- Licensing and management of copyrights
- Licensing of character IP
- Theme Park Business
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- Sanrio Puroland (Tokyo)
- Harmonyland (Oita Prefecture)
- Theme parks / musical shows / event content licensing, etc.
New Business and Others
Sanrio operates various businesses, including an education business (Edutainment), robot manufacturing / sales, overseas character agency operations, restaurants / cafes, and more.
- Education Business
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- Education materials / services
- New value for study time
Digital Strategies
Digital Strategies
Sanrio promotes digital services in five domains including the digital transformation (DX) of in-house services.
- B2B: Promotion of digital licensing business
- B2C: Strengthening e-commerce, strengthening services for new fans
- Web 3.0: Developing new Web 3.0 type services.
Sanrio plans to invest about 10 billion yen going forward. - Sanrio Engagement Systems (currently Sanrio+): Collaboration with Gaudiy in Web 3.0 field.
- In-house services DX: Promoting efficiency for 1 to 4
Sanrio By the Numbers
Established
1960
Consolidated net sales
144 billion yen
Employees of Sanrio Group
4,025persons
Includes 2,580 contract workers.
Average age of directors
53.6years
* As of June 2025
Ratio of women in management
44.4%
* As of March 2025
Calculated based on the provisions of the Act on the Promotion of Women’s Active Engagement in Professional Life (Act No. 64 of 2015).
Number of characters
450
40th Sanrio
Character Ranking
63million total votes
* In 2025
(As of FY 3/2025)
What are Sanrio’s Strengths?
POINT01
Character Development Capabilities
Sanrio has created birth to more than 450 kinds of characters, and products have existed in the market for approximately 50 years.
POINT02
Highly Flexible and Versatile
Leveraging our excellent flexibility and versatility, we continue to develop merchandise designs.
POINT03
Collaboration with Third-Party Content
Rather than compete, Sanrio actively leverages collaborations.
POINT04
Design Excellence
Sanrio characters aim to be a self-empowering presence for others.
POINT05
Global Foundation
Sanrio operates from ten business locations across Europe, the Americas and Asia.
We actively form business ties with influential overseas partners.
As a global entertainment business that has extended our character business to 130 countries and territories, we are helping to give a smile to all people around the world.
Going forward, to promote further global expansion, we are working to establish a global marketing system and a consolidated group management system, which we will achieve by operating a globally unified information management system alongside diversity management principles.
Our Future Vision
“From Uncertain Growth to Stable and Perpetual Growth”
We aim to achieve sustainable growth without volatility through the “Three Approaches” set out in our Medium Term Management Plan.
Shareholder Returns and Benefits
Sanrio considers the return of profit to shareholders to be an important matter of management.
To ensure continuous shareholder returns, we will work to improve financial results.
Shareholder Benefit Gifts
Complimentary Entry Passes that can be used at either Sanrio Puroland or Harmonyland, and Shareholder Benefit coupons that can be exchanged for Sanrio Shop Sanrio+ Smile points.
- Complimentary Theme Park Entry Pass
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Sanrio provides complimentary entry passes that can be used at either Sanrio Puroland or Harmonyland.
- Shareholder Benefit coupons
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These coupons can be used at Sanrio shops and the Sanrio online store.
