SponsorshipSanrio Cheers for Smiles

Sanrio's Next-Generation Support Project

Sanrio Cheers for Smiles

Sanrio aims to spread smiles and happiness throughout the world based on its corporate philosophy of "Minna Nakayoku" (Getting Along Together). This not only represents the spread of Sanrio's dreams regionally as it moves from Japan to the world, but also our desire to contribute to the society of the future, transcending the boundaries of age and gender.
Sanrio Cheers for Smiles is a new project to cheer on the "next generation of leaders" who will bring smiles to the world in the years to come.

MEMBERS

Figure skatingMAO SHIMADA

Mao Shimada started figure skating at age 5, admiring her namesake Mao Asada, and in March 2021 (age 12 at the time), she became the first Japanese female to successfully complete a quadruple toe loop jump at the Kyoto Prefectural Championships. She has won numerous international competitions consecutively and is currently breaking records in the Japanese women's figure skating world.

GolfMIYABI TEZUKA

She started playing golf at the age of 6 and won the World Junior Championship in 2012. Since then, she has claimed many titles, including the Shikoku Junior Championship in 2015, mostly in her local area. In 2024, she turned professional. Known for her strategic and persistent style of play, she aims to be a golfer that others look up to, promising to continue her career with a smile on her face.

GolfYUKINO CHIBA

Influenced by her parents, she started playing golf at the age of three and practiced every day to pass the professional test. Her dream for the future is to become a professional golfer who is loved by many people and brings smiles to the faces of her fans. Her favorite Sanrio character is Cinnamoroll!

BMXMANA SAWADA

Mana Sawada has been competing in BMX races in Japan and abroad since she was 5 years old, and in the 2022 UCI World Challenge, she became the first Japanese female to win the 20-inch and 24-inch races at the same time.
She is well on her way to being a world-class racer to make BMX racing known to as many people as possible!

BMXLEON SHIRAI

Lion Shirai started BMX at the age of 5, and in 2022 he won the All-Japan Championships in the Boys 13-15 age class for the first time in his life. He also competed in the World Championships for the first time and placed 5th in the Junior (under 16 years old) class.
His dream is to make many friends all over the world through the joy of BMX!

BMXRENA SHIRAI

Rena Shirai started BMX at the age of 3. She won the Girls High Class at the 2021 JapanCup Kyoto and placed 2nd in the annual ranking. She placed 2nd in the BMX Girls 10-12 age class at the 2022 Japan Cup Sakaimachi, Ibaraki. She is contributing to the world with "Kawaii" through BMX!!

LONG SKATEBOARDERS

A group promoting "Sanrio Cheers for Smiles" on social networking sites through longboarding competitions.

  • YUNI（KOREA）
  • KIRARI（JAPAN）
  • HIMARI（JAPAN）
  • AIRI&YUINA（JAPAN）