IR Information Shareholder Benefits

Expanded Long-term Ownership Program

Complimentary entry passes valid for both Sanrio Puroland and Harmonyland, and shareholder benefit coupons redeemable for either a JPY1,000 discount at Sanrio Shops or 5,000 Smile Points via the Sanrio+ member app.

Eligible shareholders / Period sent

Shareholders who hold 100 shares or more as of March 31 and September 30 each year are eligible to receive benefits twice a year. These are scheduled to be sent in July and December.

Eligible shareholders:
Shareholders as of the final day of March and September of each year
Period sent:
scheduled to send in July and December of each year

Benefits by Number of Shares Held

Shareholder benefits are provided based on the number of shares held as follows.The Long-term Ownership Program has been applied starting from the fiscal year ending March 2025.

Number of shares owned and benefit details
Shareholder benefits are determined twice a year, based on the number of shares registered in the shareholder registry as of March 31 and September 30.
Complimentary Theme Park Entry Pass Shareholder Benefit coupons
100 shares or more 1 coupons ¥1,000 coupon × 1
300 shares or more 3 coupons ¥1,000 coupon × 1
1,500 shares or more 6 coupons ¥1,000 coupon × 1
3,000 shares or more 9 coupons ¥1,000 coupon × 2
6,000 shares or more 12 coupons ¥1,000 coupon × 2

Details of Shareholder Benefits

  • Complimentary Theme Park Entry Pass

    Locations for use:
    Sanrio Puroland and Harmonyland
  • Shareholder Benefit coupons

    Locations for use:
    Sanrio shops and the Sanrio online shop

Long-term Ownership Program (Only for Fiscal Year-End)

In addition to complimentary entry passes and shareholder benefit coupons, shareholders who have held 300 or more shares continuously for at least three years will receive two shareholder-exclusive items—an acrylic stand and a plush toy—and will be eligible to participate in either an online shareholder gathering or an individual online greeting session.

“Shareholders who have held shares of the Company on an ongoing basis for at least three years” refers to shareholders who have been recorded in the shareholder registry under the same shareholder number for seven or more consecutive record dates—March 31 and September 30 of each year—and who, on each of those dates, continuously held at least the minimum number of shares required for their respective benefit category (300, 1,500, 3,000, or 6,000 shares).

Number of shares owned and benefit details
Figures in parentheses indicate the number of shares before stock split.
Long-term Ownership Program
(only for fiscal year-end)
300 shares or more - Acrylic stand only for shareholders
1,500 shares or more - Acrylic stand only for shareholders
3,000 shares or more - Acrylic stand only for shareholders
- Plush toys only for shareholders
6,000 shares or more - Acrylic stand only for shareholders
- Plush toys only for shareholders
- Online social gathering for shareholders or individual online greeting (to be implemented from September 2025)

Details of Long-term Ownership Program(Actual results as of March 31, 2025.)

  • Shareholder-exclusive acrylic stand / Shareholder-exclusive plush toy

    Item sizes
    My Melody plush toy
    Height: 26 cm × Width: 25 cm × Depth: 18 cm
    Acrylic stand
    Height: 12.2 cm × Width: 14.2 cm × Depth: 5.5 cm
    (Assembled dimensions)

  • Online social gathering for shareholders

    An online shareholder gathering will be held, during which Tomokuni Tsuji, President and CEO of Sanrio Company, Ltd., will personally share what makes Sanrio so special.

    *The event is scheduled to last approximately one hour.

  • Individual online greeting

    An individual online greeting session will be available as a one-on-one video call with a Sanrio character.

    *To participate, you must install the Talkport app and register as a member.

    *Available characters may vary depending on the date.

    *The character you meet may differ from the one shown.
    *You will not be able to talk with the character, though the character will be able to hear you.

    *Event staff will provide support, so they may appear in your photos or videos and their voices may be heard on your video.