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- Continue to grow in mature markets (Japan)
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- Domestic product goods and licensing business grew strongly in both the first and second half of the year, driven by inbound sales. The system (distribution, sales system, etc.) was reinforced and the distribution center has completed an expansion of its floor space to accelerate sales further.
- Theme park business offering a real-world experience: Strong performance by investing in existing facilities and through seasonal promotions Announced that Oita Airport would become “Oita Hello Kitty Airport”, and plan is underway to turn Harmonyland into an entertainment resort.
- Create the time deeply absorbed in Sanrio
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In the edutainment business, a new English conversation school “WeAct!” was opened in November using the “Sanrio English Master” English teaching materials. The digital business released “Charaforio,” a creative writing platform, in August, significantly achieving the MAY target number for members. The game business started full-scale development of three titles.
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| Measures | MTMP targets (announced) | Progress in FY3/2025 | |
|---|---|---|---|
| Continue to grow in mature markets (Japan) |
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¥15 billion in direct OP (CAGR*1 of 10%) |
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¥7.7 billion in direct OP (CAGR of 8%) |
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| Continue to grow in mature markets (Japan) / Create the time deeply absorbed in Sanrio |
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¥2.4 billion in OP (in SET*4) |
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Create the time deeply absorbed in Sanrio |
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SEM sales increased over last year. New English conversation school "WeAct!" opened in November. |
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- *1 CAGR is the compound annual growth rate;
- *2 MR is the MR. MEN LITTLE MISS;
- *3 LBE is the location-based entertainment.
- *4 SET is SANRIO ENTERTAINMENT CO., LTD.;
- *5 GMV is the gross merchandise value.
- *6 SEM is “SANRIO English Master”, English learning materials for kids.;
- *7 User-Generated x (UGX) is a generic term that includes user-generated content and user-generated intellectual property.
