We sincerely appreciate your continued support.
The Japanese economy showed signs of a moderate recovery, including an upturn in personal consumption amid continued improvement in employment and income conditions. However, the outlook remains uncertain due to ongoing risks, including a potential economic downturn stemming from the impact of U.S. trade policy and continued price rises weighing on the Japanese economy.
Against this backdrop, the Sanrio Group is implementing a three-year medium-term management plan, “From Uncertain Growth to Stable and Perpetual Growth,” covering the fiscal year ended March 31, 2025 through the fiscal year ending March 31, 2027. We are advancing based on three key approaches: reviewing marketing and sales strategies to create Evergreen global IP; developing a foundation for global growth; and expanding IP portfolios and monetizing in multiple layers. In May 2025, we announced our 10-year long-term vision, “Lighting the Way to Bring Smiles to All.”
Currently, the number of members of Sanrio+, a membership service spanning all Sanrio Group companies, reached around 2.92 million as of the end of September 2025. Over the next decade, we aim to become a global IP platform provider with more than 100 million users. Regarding capital allocation, we are committed to prioritizing strategic investments for growth, aiming to achieve a market capitalization of 5 trillion yen by the fiscal year ending March 31, 2035. At the same time, we remain focused on shareholder returns. While maintaining a dividend payout ratio of at least 30%, we will consider additional shareholder returns of up to ¥30 billion by the end of the fiscal year ending March 2027 if attractive M&A opportunities or similar initiatives do not materialize, taking into account surplus funds and our financial position.
To continue growing as a true global entertainment company, we will strive to realize our corporate philosophy, Minna Nakayoku (Getting Along Together), and our vision, “One World, Connecting Smiles.” We will keep working to create smiles one person at a time and spread the circle of happiness even further afield. We will move forward to bring smiles to people around the world while meeting the expectations of our global community, including our shareholders.
We kindly ask for your continued understanding and support.
December 2025
President and CEO
