Our Business

Sanrio’s Business

Under our unchanging corporate philosophy of “Minna Nakayoku (Getting Along Together),” we operate our business globally as an entertainment company with a diverse IP portfolio centered on globally popular characters. Our business activities include the product sales business, licensing business, theme park business, and new businesses. We have increased our fan base through touchpoints such as stores, theme parks, and social media, and are expanding our licensing business globally by leveraging our ability to make proposals that are tailored to the needs of our clients.