Our Business
Sanrio’s Business
Learn about Sanrio’s main business activities.
Our Brands
Starting with Hello Kitty, born in 1974, Sanrio has introduced over 450 unique characters to the world in order to achieve “Minna Nakayoku (Getting Along Together).”
Sanrio Time
We created Sanrio Time as an indicator of how far we are progressing toward fulfilling our vision of “One World, Connecting Smiles.”
As a global entertainment company, we will do our utmost to be close to you at various times and to make those times full of smiles.
Sustainability
Sanrio values the spirit of mutual caring, support, and mutual help,
based on the belief since its founding that “no one can live in isolation.”
We will continue to co-create smiles that will last for generations to come through
our efforts to be close to all people and societies around the world.
Sponsorship
Sanrio actively continues to support dynamic people, organizations, and events, including in the world of sports.
IR Information
To our shareholders and investors.